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Creative Direction in Brand Activation, Integrated Campaigns, OOH, shopper, innovative media, digital, in-store and print.
LUMIRA
a campaign brand look and feel was created for this new product to market leading blood diagnostic system, a mobile lab designed to aid and speed up the process for GP's to analyse and provide fast results to a range of tests. Using a state of the art light scanner that can diagnose symptoms from a drop of blood, the creative stemmed from its use of light, speed, accuracy and ability to connect instantly through a national care platform.
Created at 1HQ with Guy Hepplewhite and Graham Wall.
Concept.
Visual experience.
Unit designs.
© alangilbycreative
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