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Creative Direction in Brand Activation, Integrated Campaigns, OOH, shopper, innovative media, digital, in-store and print.
GUINNESS - EUROPEAN TRADE ENGAGEMENT
To support Guinness in the on and off trade across Europe, a toolkit of activation ideas was created to drive and engage consumers through music, Xmas, St Patricks Day, food partnerships, promotions, merchandise and sampling. Work still in progress.
On and off trade activation activation toolkit.
© alangilbycreative
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